Brave Ideas for Panasonic

HD Everything

A multi-dimensional campaign for a multi-dimensional product. The digitally printed DM pack was particularly successful – accounting for almost half of all Panasonic Blu-ray recorder sales last year.

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Brave Ideas for Green & Blacks

For true cut-through in print you can do more than use great art-direction and copy as your weapons of choice. Media placement, used within the context of the idea, can also be an excellent tool as these ads show.
The NMA, ANNAs and Campaign agreed.


Brave Ideas for Appletiser

Brave Ideas for Green & Blacks

Brave Ideas for Moet

How do you make giving a bottle of bubbly to someone even more of an occasion? Well, first you need to resist the temptation to pass on something you’ve buried at the back of the cupboard. Then you tell consumers they can create the ultimate gift bottle of Moët & Chandon, featuring a personalised message that’s been created out of crystal courtesy of their craftsman. And finally you write a press campaign that, quite literally, sparkles.