A 4Square Meal

Continuing with the location-based theme of the day, McDonalds have seen great commercial benefit to this increasingly popular corner of social networking. Offering random $5 and $10 vouchers to customers who ‘Checked in’ at their stores. The project, reportedly costing only $1000 resulted in a 33% increase in foot traffic to store.

The company’s Head of Social Media, Rick Wion spoke of the game-changing learnings the company had made;  “I was able to go to some of our marketing people — some of whom had never heard of Foursquare — and say, ‘Guess what. With this one little effort, we were able to get a 33% increase in foot traffic to the stores’,”

Although other factors will have contributed to the success of the campaign, it proves that great gains can be made by companies willing to embrace the emerging communication medium.

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