Brave Ideas for Moet

How do you make giving a bottle of bubbly to someone even more of an occasion? Well, first you need to resist the temptation to pass on something you’ve buried at the back of the cupboard. Then you tell consumers they can create the ultimate gift bottle of Moët & Chandon, featuring a personalised message that’s been created out of crystal courtesy of their craftsman. And finally you write a press campaign that, quite literally, sparkles.

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