BRAVE TAKES PANASONIC PAN-EUROPEAN IN BID TO ‘OWN’ 3D

 Global electronics giant Panasonic is running its Viera 3D “Crossroads” commercial – created by Brave – in 27 pan-European countries in a bid to establish the brand as the ‘owner’ of the 3D space.

 Brave is supporting the 30-second TV commercial with a full integrated campaign involving cinema, outdoor, press and digital. 

 The pan-European campaign broke in early October establishing Panasonic Viera as the dominant 3D force for Christmas 2010.  Aimed at ‘early adopters’, the advertising faced the challenge of conveying the magic of 3D via 2D screens – but Brave’s executive creative director Beri Cheetham explained that the agency came up with an idea which would demonstrate the feature.

 He said:  “It is always gratifying to win a major pitch on the strength of really great creative and our winning idea was rooted in the idea of ‘immersion’ and the way that 3D involves the viewer in the on-screen action.  Our ‘Crossroads’ commercial begins in 2D and features a girl standing at the centre of a big crossroad.  As the ad progresses, we see the scene slowly become 3D, with bulls running past, a car-chase and – finally – a car jumping out of the screen.”

 A longer version of the commercial will run in cinema and, in some countries will be ‘tailed’ with a ten-second ‘tag’ for Panasonic’s 3D consumer camcorder, which is the first to market.

“It seems so sad that such a magnificent building has ended up in its present state,” says Dazeley, ”and this series of photographs give a taste of its former splendour.” While photographing the site, Dazeley also realised that it has now become a sanctuary for all sorts of wildlife: pigeons, foxes, and peregrine falcons have all set up home there.

The series started out as a personal project recording the building’s decline but the results – which can be seen on his website – are also set to feature in this week’s Mail on Sunday Live magazine.

More at peterdazeley.com.

Continuing with the location-based theme of the day, McDonalds have seen great commercial benefit to this increasingly popular corner of social networking. Offering random $5 and $10 vouchers to customers who ‘Checked in’ at their stores. The project, reportedly costing only $1000 resulted in a 33% increase in foot traffic to store.

The company’s Head of Social Media, Rick Wion spoke of the game-changing learnings the company had made;  “I was able to go to some of our marketing people — some of whom had never heard of Foursquare — and say, ‘Guess what. With this one little effort, we were able to get a 33% increase in foot traffic to the stores’,”

Although other factors will have contributed to the success of the campaign, it proves that great gains can be made by companies willing to embrace the emerging communication medium.

Today saw the long awaited UK launch of Facebook Places – the location feature enabling you to check in to real-world places. Time will tell how Facebook will commercially utilise the service, and also the impact this new launch will have on other location based services from the likes of FourSquare and Gowalla. But suffice to day, we at Brave towers are checked-in and exploring interesting ways to put this exciting new service to good use.

Pocket size dimensions and a lightweight design, the HM-TA1 HD mobile pocket camera lets you capture life’s finest moments wherever you are. Small enough to pop in your pocket or slip into your bag, the TA1 offers both full-HD video recording and high-quality photo shooting ensuring that you don’t miss a moment of fun.

Style your TA1 Make your camera your own by giving it a personalised skin designed by BRAVE mystyle.panasonic.eu

Concept and designs were created by BRAVE.

We’re so focused on getting our clients a great ROI that we’ve even got our creatives scribbling away overtime to come up with ideas to try to win £125,000 of free advertising. And maybe for your brand…

Check out the CBS long copy competition here. And if you’re an existing or prospective client with a great product or brief that you think would make an awesome cross track underground poster, get in touch.

ShellsuitZombie have been on our radar for a while now, and when they came to us looking for support to launch the first edition of their magazine, how could we refuse? Providing support, advice and a stage for graduates in the creative arts, they’re committed to the emerging generation of creative professionals. Their magazine was a great read – from the exclusively designed cover by world-famous Eboy to grass-roots content from young designers, writers and artists as well as articles from industry bods like Adrian Shaughnessy and Sanky. They also covered our recent creative search ‘Skype Crits’. Well worth a read. Check out their site for a daily dose of the freshest talent in the land.